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20% of Game Revenue Is Wasted. Here’s How to Get It Back

Talk Recap

May 29, 2025

In Brief

At DePIN Day Dubai 2025, Jon Radoff, CEO of Beamable, delivered a compelling case for decentralized infrastructure in gaming. With gaming being the largest media industry, valued at $200B annually, Jon presented Beamable’s DePIN for game backends as the answer to rising compute costs, technical fragility and vendor lock-in. Already used by 100+ live games, Beamable is proving that DePIN can onboard Web2 studios by delivering better performance, lower cost and greater control.


Beamable: Gaming Infrastructure, Reimagined

Game studios today spend 20–35% of their revenue on backend infrastructure: matchmaking, storage, multiplayer sync, devops, payments, AI services and more. These tools are often fragmented, expensive and centralized.

Beamable simplifies this by offering a unified backend SDK integrated with Unity and Unreal. It already supports millions of users and billions of API calls — with no token launched yet.

The Problem: Centralized Game Infrastructure Is Fragile and Expensive

Jon shared that Roblox spends 37% of its revenue on backend services. For most studios this is 20%+ of their budget. Worse, those relying on centralized cloud providers risk total service loss.

Amazon's shutdown of GameSparks — which powered over 2,000 games — is cited as the industry’s largest “rug pull.”

Studios need:

  • Cost efficiency

  • Interoperability

  • Freedom to self-host or migrate

Current cloud vendors don’t offer it. Beamable does.

The Solution: A Modular, Open, DePIN for Games

Beamable has created an open-source game backend that can run across interoperable DePIN compute providers.

Key features:

  • Social, commerce, data, auth, matchmaking, persistence APIs

  • SDKs for Unity and Unreal

  • Plug-and-play integrations with Web3, generative AI, and analytics providers

  • Self-hostable + DePIN-native

Studios can spin up new nodes, migrate between providers or contribute new tools to the ecosystem.

The Market: $35B Spent on Game Servers and Services

According to Jon, nearly all modern games are online — and most developers prefer buying backend tools over building in-house. But they fear lock-in and shutdowns.

Beamable answers with:

  • Resilience through decentralization

  • A clear path from Web2 to Web3 adoption

  • Open participation for infrastructure providers and software vendors

Real Usage: 100+ Live Games, Millions of Players

Beamable isn’t theoretical:

  • 100+ games launched

  • Millions of players supported

  • Billions of API calls

  • Active dashboards tracking dev usage

Post-East Denver, the platform saw a sharp spike in adoption, validating demand for stable, modular backend infrastructure.

Token Model: about infrastructure

Beamable hasn’t launched a token yet — but its model is designed around:

  • Utility: payments for backend services

  • Governance: protocol-level decision-making

  • Interoperability: stake-to-participate node logic

Details are in Beamable’s whitepaper. TGE expected later this year.

Web3 Infrastructure Meets the $200B Gaming Market

Beamable proves that DePIN can go beyond storage and connectivity. In gaming the pain is real: fragmented systems, cloud dependency and fragile service lifecycles.

Beamable solves that with:

  • Real product-market fit

  • Web2 compatibility

  • Decentralized compute support

  • A flywheel for developers, partners and node operators

The result? A gaming ecosystem that’s open, extensible and economically sound.

Learn more: beamable.com

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